Concept · Homepage
Alexandra Gouveia
A concept homepage for Alexandra Gouveia, a fashion label, built on WordPress and WooCommerce. Full-bleed monochrome imagery and an oversized wordmark carry the brand identity, with navigation into Products, Collections, and Designers.
Stack
WordPress · WooCommerce
The problem
Alexandra Gouveia needed a homepage concept for a WooCommerce store that read as a fashion label, not a generic storefront template, before committing to the full catalogue and checkout build.
The goal
Design and build a concept homepage that establishes the brand’s visual identity, oversized typography, high-contrast black-and-white photography, a clear path into Products and Collections, so the direction could be signed off before the more expensive WooCommerce integration work started.
Insights
Leading with a full-bleed, oversized wordmark and monochrome photography made the homepage read as a fashion label rather than a generic storefront template.
Scoping a concept-only homepage first, before wiring up WooCommerce’s full catalogue and checkout, let the brand direction get signed off before the more expensive integration work started.
