Concept · Homepage
Orvane
A concept homepage for Orvane, a luxury leather goods label, built on WordPress and WooCommerce. Full-bleed editorial photography and a serif wordmark carry the brand identity, with curated bag, shoe, and jacket collections and a lookbook close.
Stack
WordPress · WooCommerce
The problem
Orvane needed a homepage concept that could carry a luxury leather goods label, bags, shoes, and outerwear, without reading as another generic WooCommerce storefront theme.
The goal
Design and build a concept homepage that leads with editorial photography and an oversized wordmark, then flows into shoppable bag, shoe, and jacket collections, so the brand direction could be signed off before the full catalogue and checkout build.
Insights
Interleaving full-bleed editorial photography with tightly cropped product grids let the page read as a lookbook first and a storefront second, without slowing down the path to a product page.
Scoping a concept-only homepage first, before wiring up WooCommerce’s full catalogue and checkout, let the brand direction get signed off before the more expensive integration work started.
